Ever wonder what makes people want to explore your website, come back to revisit it, and tell others about it? The answer to this question is not as straightforward as you might believe. There are many factors that go into creating a website that is highly viewed. Here are seven solid tips for pulling it off.
1. Improve the Navigation
The easiest way to make a website that’s highly viewed is to improve the navigation. You want to start with the main navigation menu. Start with a clean and simple design. Then make sure that it’s intuitive to use. Create tightly themed categories and make sure that the navigation menu is easy to use for both desktop and mobile devices.
You can expand on the navigation by adding breadcrumb links which are links that take you to the previous or next page. If you run a blog, you’ll want to add links to popular, new and category posts on the side bar to help visitors find content they’re interested in. Some other considerations include using a sticky navigation menu and adding a back to top button on the bottom of all of your pages.
2. Publish High Quality Content Regularly
One of the main reasons people visit websites is to consume content. So if you want to make a website that’s highly viewed, it makes sense to put more effort into creating high quality content. That’s what’s going to make visitors want to finish reading/viewing your content, continue to consume other content on your site, and recommend it to others after they’re done.
But what exactly makes for great content? You want to start by creating content on a topic that’s relevant to your visitors. Then you want to make sure that the content is interesting and engaging. This can be done with your style of writing, readability, and supportive elements (photos, videos, charts, diagrams). Finally, you want to make sure it’s valuable. Will your visitor take something away from consuming your content?
3. Provide Internal Links and Content Recommendations
A simple way to get visitors to explore other parts of your website is to use internal links and content recommendations. You want to internal links in your content to add resources that are relevant to the current topic. For example, if you’ve created a blog post on creating a website design that centers on the brand, you may provide resource links to posts about storytelling design and how to use design a brand logo.
You also want to add content recommendations at the end of your blog post. This encourages visitors to continue browsing your site. There are many free related posts plugins for WordPress that you can use to pull this off. It produces a row of image blocks that display the title of the post and link directly to other pages.
4. Reduce Your Site’s Loading Time
Did you know that online users tend to abandon websites at alarming rates depending on how long your website takes to load. For example, going from two to four seconds increase abandonment rates by more than 78 percent. Simply put, you want to reduce loading time to increase your site’s pageviews.
There are several things you can do reduce loading time:
– Use GZIP compression
– Compress your image file sizes
– Minify your website’s code
– Enable browser caching
– Load the top part of your page first
– Host multimedia files using a CDN service
– Upgrade your hosting plan or switch to a faster service provider
5. Create a Design that’s Easy to Follow
You design has a large role in enabling visitors to keeping browsing your site. In fact, the topic can be an article in and of itself. But there are still some important points you can rely on to make strong improvements to your design.
– Make sure that your website design is properly optimized for both desktop and mobile devices. Using a responsive theme alone usually isn’t enough.
– Use a simple site layout that’s easy to understand. Most standard sites use a simple two-column layout and you’ll probably benefit from doing the same.
– Format your content to make it easy to consume. Use smaller paragraph, shorter sentences and regular breaks so that it flows better.
– Crete a visual hierarchy so that visitors know what to pay attention to first and how to move forward.
– Make sure that you use enough negative space to put emphasis into the content.
– Use colors that complement each other yet create contrast to draw the eye. Colors can also be used to point out certain elements (links, interactive functions, content sections, widgets, etc.).
6. Offer Multiple Follow and Subscription Options
At the end of the day, you’ll want your visitors to come back to your website in the future. In order for this to happen, you need to offer them ways to subscribe to your updates and follow you. The first thing you want to do is to set up an email subscription box and a RSS subscription button. This will allow you to reach them with regular email updates and get your content delivered on their RSS reader of choice.
Of course, you’ll also want to offer social media follow buttons for all the major platforms (Facebook, Twitter, Instagram, Pinterest, LinkedIn) on your site as well. Just remember that you’ll need to be active on these platforms to get the most out of them.
7. Use the Right Posting Tools
Speaking of blogging and social media, one of the biggest challenges you’ll face is finding the time to post on these channels regularly. It takes a lot of time to login, create, and edit your posts for all your channels. Fortunately, there are post scheduling tools that you can use like Hootsuite, Buffer, and Sprout Social. These third party tools allow you to create a content calendar where posts are made automatically. They’ll make it easier for you to keep your followers updated and get your audience coming back.
These seven tips should help increase your website’s views and repeat visits. There are many more things you can do to increase traffic to your site and keep people coming back. So don’t be afraid to get creative and test new tactics.