If you use the best SERP tracking tool over time, you will realize that your ranking fluctuates drastically. The changes in your SEO performance usually show the things that you are doing to improve your site. Also, some changes may lead to a drop in your rankings. For example, if you fail to update your content with something fresh and keyword-based, then the search engines may rate your site slightly lower than before. Thus, for you to continuously have high scores in search engine return rankings, you must use a selection of tools. The following are some of the best tools that you can use to boost your SEO performance.
Google Analytics is available to everyone who has a valid website and a Gmail account. You can sign up for the account and many other tools within a few minutes. Some of the free tools that Google provides for its customers to use to optimize sites include Google Trends and the Google Search Console. All these tools can be precious to you when you need to optimize your website. For example, Google Analytics helps to manage all the aspects of SEO on your site. You can use it to track the kind of clients who visit your website, the time that they spend on your site and the number of clients who spend the least length of time when they reach your landing page.
As the name suggests, Keyword Tool has been specially made to help you find the right keyword for your content. Typically, the kind of keywords that you used directly determines how you perform in SEO. Keywords are usually generated from statistics on how people search for specific information when they are online. Thus, for you to develop content that is relevant to users, you must understand the keywords that the people utilize when they are searching online. This tool helps you to learn about new and relevant keywords that you can use to generate your content. Moreover, the tool helps you to find many other alternatives of keywords that you can use to avoid keyword stuffing.
SEOQuake is a handy SEO tool that you can use for small and large sites free of charge. The tool has all the essential features that you would like to find in an SEO tool. For example, you can use it to analyze specific SEO metrics of your site. You can detect problems with your links, poorly positioned images, or even irrelevant content. Also, by using the tool, you can effectively identify other errors on your sites such as the level of user experience and the arrangement of pages. Thus, SEOQuake is a handy SEO tool that one can rely on to carry out advanced on-page SEO activities.
SEMrush is another crucial free SEO tool that you can use to boost your search ranking. Although there are paid plans for using the tool, the free one has all the necessary features that you need to analyze your website and implement specific changes. For example, while using the free version of the tool, you can identify some loopholes in the links that you use on your site. Also, the tool helps to measure the extent to which your website is user-friendly. Once you identify all these and many other flaws, you can use the tool to correct them and boost your SEO rankings over time.
Optimizely is a free SEO tool that has been made to help webmasters assess all SEO metrics on websites. One thing that makes it stand from the rest of other free SEO tools is that is has a very easy-to-use dashboard. Moreover, the tool enables you to analyses what your leading competitors are doing. In SEO, competitor analysis is critical because it enables you to benchmark on what some of the best sites in your niche are doing.
This tool helps you to generate XML maps for your site. The maps are essential when you must deal with broken links on your website. You must fix all broken links on your website for you to boost your SEO rankings. Thus, this tool is essential because it enables you to find out the causes of broken links and fix them.
There are many other free tools for on-page and off-page SEO practices. While choosing a tool to use for these functions, you need to understand their specific features and how they compare with others.