With an ever-evolving online retailing trends using multiple touchpoints, it’s highly important that e-commerce web pages and applications performs seamlessly across multiple platforms and devices, without any technical hiccups.
However,this involves a tedious testing task, as it directly attracts the visitors, and gains more customers, and eventually bringing more business to the retailer. Below are few tips, tools and types of testing used to launch a successful e-commerce app.
Test for Multiple Browsers and Platforms
It is an expensive affair to build the test environments for e-commerce software as it has more multiple platforms. Testing for cross-platforms plays an important role to ensure the high-quality performance with multiple browser compatibility.
When one aims to run an e-commerce application hassle free, it is also important that it’s usability is tested on various browsers such as iOS, Android, IE, Mozilla, chrome, and safari. By having a seamless user interface across all the browsers and platforms, you can maximize your reach to target customers and increase sales.
Test for Payment Functionality
Payment getaway and checkout procedure is the most essential past of e-commerce application. It is a must to test the compatibility, usability, and operations of with any technical failure. It must be tested for multiple payment methods such as debit card, COD, credit card, mobile payment, PayPal or any other form of digital money. The final invoice must clearly display name of the product, the number of quantity and price with the tax break up or delivery charges if applicable.
Load Performance and Seamless Integration
Online retailers must focus on load performance and seamless integration testing. Performance of any shopping application depends on various components such as scalability, load handling during peak times, user interface, volume capacity and many more.
By performing the Usability or Functionality testing helps you to engage your customers for a longer period, and also revisit for repeat purchases. The usability of your application will define the level of user experience you deliver. It is highly important to run user acceptance test using multiple environments such as inventory stocks, payments, homepage, product search interface, attributes, multi-filters, and checkout page. However, user acceptance test is a must for any e-commerce application to run successfully.
For testing any retail online shop, it is recommended that you do not depend on emulators. Though it provides a great alternate it doesn’t test the maximum coverage. As they support certain specific platforms and operating systems. Thus, testing on real devices with real-world environments is more trusted and they support the limited number of mobile operating systems.
For any e-commerce website each and every feature has to be tested before it is launched to market. With test automation one may run the tests on multiple devices and platforms simultaneously.
Though test automation helps to save time and perform more efficiently, it is advisable to test your e-Commerce applications manually too. This enables you to deliver improved customer experience.
It is always difficult to match up with the users’ expectation. With the variety of products and platforms to shop available online, to improve the shopping cart and checkout option is highly important. You can level-up the user experience by deploying regression testing which will help to incorporate various changes in real-world environments continuously. This ensures that the functionality of your shopping app is excellent even in during continuous changes in various environments.
Perform a rigorous end-to-end testing cycle for the entire customer journey. Right from the attracting visitors to convert them into buyers and eventually repeat buyers. Make sure that your testing team tests the entire operational workflow. Focus the testing process from the users’ point of view, this will help to transform the software, improve the usability and increases the credibility of the website and applications.
A team of testers must also focus on securing business sensitive data such as customer information, transaction details, and others. Testers run a the penetration test to ensure that all the login and sign-up controls, transaction information, and other vendor and customer credentials are secured.
A continuous testing ensures that business and operational processes of e-commerce verticals such as checkout and payment getaways, sales and marketing MIS, inventory management, SCM, shipment and logistics, discount offers, coupon codes runs effortlessly. A robust software testing plays an integral role to run e-commerce website and application smoothly and enables the retailer to deploy a customized e-commerce solution to capture the market and win more customers.
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