The global economy is experiencing a surge in startups in almost all sectors. With technology being the primary driving tool of most of these startups, creating a brand image, finding new customers, and staying in touch with existing ones is now being done digitally. Hence, a website is important for them. Further, when a startup thinks about developing a website, it needs a simple platform which can help them build one without much technical know-how. WordPress has created a niche for itself of being an easy-to-use platform and most startups are using WordPress to develop their first websites. While designing, creating SEO-friendly content, and promoting the website is simple with WordPress, finding a good web host can be a confusing process. There are many hosting options available today like shared hosting, VPS, dedicated server, Cloud Hosting, WordPress Hosting, etc. Today, we will talk about WordPress Hosting services and why startups are preferring them over the other hosting types.
Most startups have low IT budgets. Hence, price plays an important role in determining the hosting plan. However, selecting the cheapest hosting plan often turns counterproductive since frequent downtimes, slow speeds, and other problems can be damaging to the business of the startup. WordPress hosting plans are created keeping WP websites in mind. While the initial costs are a little high than some other hosting types like shared hosting, the benefit offered far outweigh these costs making them a more cost-efficient option.
During their initial days, most startups have a basic website or a simple landing page. However, as the business grows, the complexity of the site grows and so does the site traffic. At such times, basic hosting plans might not be able to provide resources to run and manage the website. Most WordPress Hosting plans offer resource scalability with a few clicks. Hence, if one social media post or AdWords campaign strikes the right chord with users and your site experiences a spike in traffic, all you need to do is increase the resources in your hosting plan and manage the increased traffic without any impact on your website’s performance.
Users expect websites to load within 2-3 seconds. Further, with brands, the patience levels are much lower. You wouldn’t want users to abandon your website because the page takes more than 3 seconds to load, right? WordPress Hosting plans integrate CDN and caching servers to boost the speed of your website by up to 1000%!
Once every few months, the WordPress community releases updates to the platform offering better security, speed, and new features. As a WP user, updating your WordPress core regularly is important. Further, plugins and themes also keep improving to offer a better user experience and security. Hence, you need to update them regularly too. While all these updates can be done manually by clicking a few buttons, ensuring that everything is updated regularly can be a time-consuming process. Most WordPress Hosting plans offer automatic updates of WP-core, plugins, and themes relieving you of the responsibility of installing the updates.
As a startup, while you want to focus on establishing, running, and growing your business, managing a website can take up a lot of your time. WordPress Hosting plans take most of the technical aspects out of your list of responsibilities and allow you to focus on creating content and promoting your website. A small piece of advice: before selecting a plan, assess the requirements of your site carefully and understand your expectations from the host. Good Luck!