Leaflets are one of the oldest forms of
traditional marketing practices. There are several ways in which you can do
leaflet distribution in Essex. First off, you should determine the area where
you intend to distribute the leaflets. Next, follow the tips given below for
- Size– You should be very careful about the size of
the leaflet. Most people throw away leaflets because they are too big to fit in
their regular wallet or purse. Dropping the size can help people to keep leaflets in their
wallets or purses.
- Target– Effective marketing
is all about knowing your target audience. You should understand your target
audience, as it will help reduce the drop rate and improve the intention behind
- Dispensers– You should always
invest in a leaflet dispenser at major public places regarding your target
audiences. You might have to invest a bit more in this one, but it can prove to
be a very effective marketing strategy in the long run.
- Exhibitions– Your leaflets can
gain great visibility in exhibitions and trade shows. You can get a booth or
stand in the exhibition and distribute the leaflet to the incoming crowd.
- Timing– If you offer a
season-based product or service, you should aim for more leaflet distribution
during the peak season. Remember that leaflets have a very short-term impact on
people’s minds, and hence you should do it when demand for a given product is
maximum. For example, if you sell woollen clothes, you do marketing of your
products through leaflet distribution in Essex during the winters.
- Streets– It can be a bit stressful yet an effective way to maximize
the results from leaflet distribution. Expect different reactions when you go
out on the streets to distribute leaflets. Some will be friends with whom you
can bond and let them know about your business, while others might be ignorant
even to receive the leaflet.
- Influencers– some people are
known as brand influencers. They can influence other people, and if you can
give them your leaflets, you can expect to get great returns from there. To get
good deals, try to develop a good relationship with them.
These are some of the most effective ways
through which you can maximize your leaflet distribution. You would need to
follow these tips regularly and for a long time to get the best results. This
traditional form of marketing requires time to show its effects.