With the spread of smartphones to every nook and corner of the world, it has become quite easy for marketers to promote their wares to potential customers through mobile phones now. Added to this is the reduction of internet costs which has increased the affordability of many people to have good internet plans on their smartphones and remain connected with the world from anywhere. Instagram as a photo sharing app has revolutionized the way business marketing is done with entrepreneurs now promoting photos of their products directly into the Instagram feeds of users. However, as smartphones come in more usage, it is necessary to set up a mobile-friendly business website to help you integrate it with Instagram better. In this article, you will learn why this integration is necessary.

Mobile design

Traditionally, web designers design a business website so that it can be accessed easily by a random user on their laptops or desktops. The principles of good design remain that it should be simplistic, minimalistic while appealing visually to the user.  However, with increased smartphones usage, more and more people access the web through their mobiles now than from their computers and this figure will only go on increasing. As a result, business owners have to optimize their websites so that it becomes responsive on mobile screens also. The overall layout, the fonts, the images and the links must all function equally well on the small screen as it does on the computer screen. After all good web design is highly instrumental in drawing more customers and generating better sales.

Instagram

Instagram has become the most popular social media app in recent years, transcending from just an app to share selfies with, it has now become a popular platform for business owners to display and market their products. Instagram has an average monthly user base of around 400 million active users. This number can easily be translated into 400 million potential customers for your business if you use Instagram to market your products correctly. One of the ways to do this is by displaying your products in high-quality photo posts and videos on Instagram and then providing the links to your business website from where customers can buy them. This highlights the necessity of having a mobile-friendly business website to which users can be transferred easily from your Instagram page so that they can make the purchases.

Linking both will save customer’s time

The idea of linking your website with Instagram focuses on the fact that users and consumers do not like to waste time on any site looking for details for products which they might buy. Initially, they would just glance around, and when something catches their eye, then they would go in for details. Having a simplistic web design ensures that users can find product details easily and display products on Instagram would help them to glance through your products effortlessly. When they like a product, they can directly move from Instagram to your website on their mobile phones and make the purchase. But again, for this, your site has to be optimized for use on mobile phones.

However, it has to be stressed that no matter what strategies you follow in your marketing techniques over the internet, but your business ventures will not show any overwhelming result till you find to increase your Instagram followers on your business page.

Penetration of Smartphones in today’s life

Smartphones have penetrated throughout the world across various sections of the society from the remotest parts of the world to the most advanced. As a result of this, people today are more connected to each other than ever before. The decreasing costs of data plans have also helped in this, as more people can afford a good internet connection on their phones now. This gives marketing experts to now promote businesses through mobile phones by using apps and social media platforms. Instagram has always been a popular app, and now it is also used for marketing purposes. With the popularity of smartphones, it is now imminent that you optimize your business websites to be responsive on mobile phones also so that more people can visit your site and make purchases through their mobile phones only. This optimization will also help in integrating your website with your Instagram page. Thus, users will be able to switch seamlessly from your products’ page on Instagram to the page where they purchase the product in your business website, all from their phones. This convenience will increase your sales as it will reduce customers from wasting time in locating and waiting for your site to load.

Author Bio: Walter Moore is an experienced social media marketing agent who has written extensively on digital marketing strategies on many blogs and websites. With his articles ,he shares essential tips for business branding with real Instagram followers.